BUSINESS TYPE: Small Business
SERVICES: Health and Wellness
My client had been running a hairdressing salon for 12 years and was in need of a change. She decided to convert her business to a Pilates Studio and needed some help with defining a whole new brand, website, and marketing assets along with a marketing and sales plan to ensure the success of her new business venture.
Starting with a blank canvas is always so much fun. I created a brand identity for three specific target audiences, the positioning statements, and all of the marketing assets to launch a profitable business. We studied the competition and how to stand out in an already crowded health and wellness space. Once we fully understood the competition we were able to carve out a niche market and set some key performance measures for the marketing and resulting sales. We re-designed the hair salon to turn it into a pilates studio and created a space for peace, tranquillity and personal transformation. With some clever Facebook advertising and launch special offers, the business made budget and was profitable within ten weeks of opening the doors.