Project Description

Transit Care

BUSINESS TYPE: Not-for-profit organisation
SERVICES:
Transport and social engagement services for the elderly

BEFORE:
Transit Care provide transportation and social engagements to thousands of elderly people each year. With the changes to the National Disability Insurance Scheme (NDIS), Transit Care needed a communication platform to provide important non-intrusive information to their passengers while they travel.

AFTER:
Small TV screens were installed in the ‘Community Flyer’ transportation vehicles. I created a playlist of simple easy-to-read animated advertisements to let passengers know about additional services and promotions. I also created and an advertising agreement to allow Transit Care to offer paid advertising space to their preferred suppliers, and designed advertisements for related product and services. This digital signage system has now been installed in all of TransitCare’s transportation vehicles.

SKILLS NEEDED

Brand Strategy
Communication Strategy
Copy Writing
Graphic Design
Advert Design
Graphic Animation
Video Editing and Production
Digital Signage

DELIVERABLES

Animated Advertisements
Digital Signage Network Playlist

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BRIAN TRACY

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BRIAN TRACY
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